Anne Scullion, Diageo, appointed co-chair of ECR Ireland

John Brennan, Fresh Category Director, Tesco; Anne Scullion, Channel Director Take Home Trade, Diageo; and Declan Carolan, General Manager, ECR Ireland

"There is an opportunity to collaborate further on topics that affect all of us, like sustainability, inclusion and diversity," says new co-chair Anne Scullion



20 October 2020 | 0

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ECR Ireland has announced Anne Scullion, channel director for take-home trade in Diageo Ireland, has been appointed as its new supplier co-chair. Joining John Brennan (Tesco Ireland) as co-chair, Scullion subsumes the role following Jim Cummins, Irish Distillers Pernod Ricard.

“On behalf of the team at Diageo Ireland, I am delighted to have this opportunity of working with ECR Ireland in an industry leadership role to advance how we can work better together,” said Anne Scullion of her new appointment.

“Encouraging better collaboration between trading partners is at the core of ECR and this is especially relevant right now as there are so many ways we can deal with the effects of the pandemic by collectively working better as an industry,” she continued.

“While ECR is best known for its Shopper & Supply Chain Workstreams and more recently the ECR Shopper Insights & Trade Updates Webinars, I think there is an opportunity to collaborate further on topics that affect all of us, like sustainability, inclusion and diversity.  We will consult with the industry to see how best we can achieve this.”

Declan Carolan, general manager, ECR Ireland and co-chair, ECR Community, said he is delighted that Anne Scullion and Diageo will play a leading role in ECR Ireland for the next three years.

“Diageo has been a pivotal member of ECR Ireland for many years and is passionate about creating a culture with inclusion and diversity at its heart and play a leading industry role in doing so,” he said. “I really look forward to exciting times ahead with this focus area.”

Carolan also expressed his “extreme thanks and gratitude” to Jim Cummins for his commitment to ECR Ireland as co-chair over the previous three years.

Cummins is to remain as a steering group member of ECR Ireland, “ensuring this group has a deep understanding of the principles of Efficient Consumer Response and how best to further collaboration within the Irish industry.”

For more information on all recent and upcoming ECR Ireland activities and events, visit



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