Anna Daly helps VivaGreen launch new Tru Eco personal care products

Irish broadcaster and entrepreneur Anna Daly

New personal care range is ideal for conscious consumers who want gentler solutions for their skin and hair as well as the environment


Brand Central

19 April 2023

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Irish company VivaGreen, an award-winning world leader in the development of environmentally friendly products, has launched a new line of personal care products in Dublin with the help of Irish broadcaster and entrepreneur Anna Daly.

VivaGreen has extended its existing Tru Eco range of eco-friendly laundry and household cleaners for the first time with a new personal care range that meets the needs of conscious consumers seeking gentler solutions for their skin and hair and the environment.

“We are thrilled to have Anna Daly joining us in launching our new eco-friendly personal care line,” said Russell Walsh, co-founder of VivaGreen. “As a fellow Guaranteed Irish member with a strong commitment to sustainability, Anna’s involvement perfectly aligns with our values. We believe that Anna’s support will help us spread the word about the importance of choosing sustainable products and encourage others to make more environmentally conscious choices.”

The Tru Eco personal care range consists of a body wash, a hand wash, and a shampoo that offers a refreshing natural citrus scent, made entirely from plant-based and biodegradable ingredients and free from harmful chemicals and colourants. Each bottle is made from 100% recycled plastic which is recyclable and refillable, creating a circular economy range.

The products are gentle on the skin and hair while providing nourishing benefits making them suitable for all skin and hair types, including dry and sensitive skin.

“I am delighted to be part of the launch of VivaGreen’s new personal care products,” said Anna Daly, who owns Little Bliss an ethical lifestyle brand for adults and kids.

“As an entrepreneur and a mother, I am passionate about sustainability and I am pleased to see that VivaGreen’s Tru Eco range is made using natural, biodegradable ingredients that are gentle on the skin and hair,” she added. “It is reassuring to know that these products are both environmentally friendly and safe for my family. I am proud to partner with a company that shares my values and is dedicated to making a positive impact on our environment.”

The Tru Eco personal care products were developed with VivaGreen’s lead researcher, Dr Anne Marie Mahon, a marine biologist, ecologist, and environmental scientist. The products have been tested and passed the Cosmetic Product Safety Assessment to ensure that they are effective and meet the company’s high standards.

As consumers become increasingly aware of the environmental impact of their choices, VivaGreen is dedicated to offering effective and eco-friendly products that are also affordable compared to similar products on the market.

“We are committed to playing our part in protecting the planet by offering eco-friendly personal care products,” Walsh added. “Our new range not only provides a high-quality personal care experience, but it is also affordable compared to other similar products and safe for our customers. By choosing our products, our customers can feel good about making a positive impact on the environment while taking care of themselves.”

VivaGreen’s Tru Eco products are available in select SuperValu stores and the new personal care range is available in eco-shops nationwide. Tru Eco refill stations are available in eco-shops around the country and SuperValu stores in Dublin, Cork, Waterford, Wicklow, Kilkenny, and Donegal.

To learn more about the range and to find a refill station near you, visit



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