Aldi extends sponsorship of Angus All Ireland Bull Calf Championships
Aldi today announced it has agreed a new deal to continue as the lead sponsor of The Aldi Irish Angus All Ireland Bull Calf Championships. The new deal has been confirmed to run until 2022.
12 February 2019 | 0
Aldi, ABP Ireland and the Irish Angus Cattle Society will sponsor the Championships, representing an investment of €100,000 over the next four years.
Aldi has been a key sponsor of the Championships since 2012 in conjunction with ABP Ireland and the Irish Angus Cattle Society, overseeing a 40% increase in entries. The annual competition sees Ireland’s best Irish Angus bull calves and their breeders battle it out for a share of a generous prize fund.
Aldi has offered an extensive range of premium private-label Angus beef since 2008, and now accounts for 33% of Angus retail beef sales in Ireland.
Aldi’s group buying director, John Curtin, said that the company is delighted to extend its sponsorship of this important and prestigious event. “We have a longstanding commitment to supporting Ireland’s Angus cattle breeders and Irish beef,” he said. “Our complete range of fresh beef is Bord Bia Assured, ensuring the finest quality Irish beef is made available to our customers across the country.”
President of the Irish Angus Cattle Society, John O Sullivan said the long-term support offered to Aldi to Irish Angus cattle breeders is “invaluable”.
“The sponsorship of the Aldi Irish Angus All Ireland Bull Calf Championships allows us to promote and reward excellence in Angus cattle breeding in Ireland,” he said, “and we are very appreciative of it.”
The qualifying rounds for the 2019 Aldi Irish Angus All Ireland Bull Calf Championships will begin in April. 72 young bulls will qualify over the summer months from 12 regional shows, to battle for outright honours across three age determined categories in the finals at The Iverk Show in Piltown Co. Kilkenny on Saturday August 24.