Absolut gets ready to rock Christmas

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Absolut follows the success of special edition bottles Bling and Masquerade with the launch of Absolut Rock, just in time for Christmas



16 November 2009

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Leading premium vodka, Absolut is paying tribute to the rock and roll lifestyle with a new, limited Absolut Rock Edition bottle.

Wrapped in a leather-look skin and embellished with pewter-toned studs and a full length zipper, the rockin’ bottle joins previous celebrated special editions, including Absolut Masquerade, Absolut Disco and Absolut Bling. Each limited edition bottle from Absolut has attracted huge public attention, even becoming collector’s items and desirable objects on eBay.

“Absolut has a long standing connection with the worlds of fashion and music. The Absolut Rock Edition is…our way of paying tribute to rock and roll,” explained Richard Brickley, marketing manager, Absolut, Irish Distillers Pernod Ricard

The limited Absolut Rock Edition is now available nationwide at RRP €24.99 and will be supported with numerous marketing initiatives including in-store merchandising, on-line, PR and experiential marketing.



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