Flipdish launches StraightFrom in Ireland

James McCarthy, co-founder and CCO of Flipdish, with Conor McCarthy, co-founder and CEO

New site acts as a restaurant directory that allows customers to order from local businesses

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Europe’s leading online ordering and digital experience platform for hospitality, Flipdish has launched a new site that allows customers to order from local businesses – StraightFrom.com.

The site will act as an alternative to food marketplaces, which continue to charge high fees to those in the hospitality sector during these challenging times.

StraightFrom.com is available in all markets where Flipdish operates and is open to all restaurants and takeaways free of charge regardless of if they are a Flipdish customer or not.

The announcement also comes on the back of independent analysis by foodservice sector expert Peter Backman which estimates that Deliveroo, Just Eat and Uber Eats, have taken in an estimated €1 billion in revenue in 2021 and an estimated €1.2 billion since the pandemic began. Furthermore, since March 2020, aggregators have amassed a total of €270 million in commissions in Ireland alone.

“The hospitality industry in Ireland has been badly affected by the Covid pandemic since March 2020 and at Flipdish, we want to help support it whenever and wherever possible,” said Flipdish CEO and co-founder, Conor McCarthy. “We’re proud to work with businesses across the country in making sure they are directly connected to customers.”

McCarthy added: “This is why we are backing StraightFrom.com. We want to ensure that customers are aware of all the local food businesses in their area that they can order from. We believe this free platform will help those businesses who want to steer away from the high fees attached to listing their businesses on aggregator websites and connect directly with customers.”

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