Kopparberg reinvigorates ‘hard seltzer’ category with new range
The range is available in three bold and fruity flavours: Mixed Berries, Black Cherry and Passionfruit
Print24 June 2020
Kopparberg, the independent fruit cider giant and flavour expert that last year achieved impressive success with the launch of its gin range, is now injecting its flavour credentials into Ireland’s latest drinks trend – the hard seltzer.
Having launched in major retailers earlier this month, Kopparberg Hard Seltzer is expertly produced to the same high standard people have come to expect from the independent Swedish brand – 5% ABV, 93 calories, carb and gluten free, and vegan friendly. The low-calorie count is the result of Kopparberg’s trademarked KopparSpirit, an alcohol base made from fermented fruit that leaves behind no residual sugar.
In true Kopparberg style, the brand says its new hard seltzers “don’t shy away from flavour and there’s zero compromise on taste, with a hit of bold fruit refreshment”. Putting any preconceptions of flat liquid and dull, subtle flavours to one side; Kopparberg Hard Seltzer “delivers a far fuller-flavour” to anything currently available in the Irish hard seltzer market.
The decision to reinvigorate the hard seltzer category in Ireland comes as more brands start to appear and announce plans to take on the market, with some big names set to make their transatlantic voyage this summer. Kopparberg Hard Seltzer will go head to head to redefine a category that has been deemed “subtle, bland and tasteless” and in turn, says it will eliminate any preconceptions consumers may have of the polarising new RTD phenomenon. The brand is confident Kopparberg Hard Seltzer is a game-changer for the category, delivering full fruit refreshment, with a flavour that packs a punch.
According to Mary Anne Byrne, head of alcohol brands in Richmond Marketing: “Kopparberg is here to redefine the hard seltzer market by putting flavour front and centre. Each can is expertly made with our drinkers in mind, to ensure we give them the refreshing, fruity flavour they’ve come to expect from Kopparberg, whilst delivering all the clean, low calorie promises of a hard seltzer. True to our brand values, there is no subtlety and absolutely no compromise on taste, Kopparberg Hard Seltzer will shake up the hard seltzer category as we know it.”
All three Kopparberg Hard Seltzer variants, Mixed Berries, Black Cherry and Passionfruit, are now available in Tesco.
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