Joanna Lumley celebrates launch of Nivea Expert Lift

Event Participants compete at Red Bull Soapbox Race in Salt Lake City, Utah, USA on 14.06.2025. // Chris Tedesco / Red Bull Content Pool // SI202506150107 // Usage for editorial use only //

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Brand Central

To celebrate the launch of Nivea Expert Lift, Nivea has invited sixties icon Joanna Lumley to be its brand ambassador, and she recently visited Ireland in this role. Nivea believes many women can relate to her values and see her as an iconic figure from the swinging sixties back in the day of go-go boots and Serge Gainsbourg. Nivea Visage has created Expert Lift with Bioxilift and Hyaluronic Acid, a new and innovative anti-sagging skincare system that plumps and smoothes the skin of women aged 50 plus within an hour, leaving skin looking and feeling younger, firmer and more toned. 

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