Energise Sport has new ergonomic bottle design
12 March 2009
Energise Sport, the only leading sports drink that’s 100% Irish, has a new ergonomic bottle design. It fits more naturally into the hand, with an improved grip, waterproof label and improved squeezability. Energise Sport’s isotonic formulation, with electrolytes and added vitamins, is scientifically proven to help maintain peak performance. Since 2003, it has been the Gaelic Players Association’s official sports drink, celebrating year five of a 10 year partnership, where over €2 million has been raised from sales for the GPA already. Footballer of the year, Tyrone’s Seán Cavanagh is Energise Sport brand ambassador 2009, and Tyrone has adopted Energise Sport as its official sports drink. Television, press advertising, in-store promotional activity and eye-catching POS support the launch.