Research: Women still do most of the grocery shopping

Research shows that women are the main grocery shoppers in Irish households

New research published by convenience retail group BWG has revealed some interesting trends in the gender balance between grocery shopping trips

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12 January 2017 | 0

New research carried out on behalf of BWG Foods has revealed that more than two-thirds of woman hold the primary responsibility for grocery shopping in Irish households.

The survey of 1,000 people, conducted by Behaviour and Attitudes, also found that more than one-fifth (21%) of men have no responsibility for grocery shopping, contrasted with five per cent of women. Overall, 88% of people contribute in some way to grocery shopping.

The research also reveals that rural households have retained a more traditional shopping arrangement, with only 26% of respondents sharing responsibility for shopping. This figure contrasts with 43% in urban areas.

Meanwhile, more than half (54%) carry out multiple grocery shops each week, while 43% use convenience stores – an increase from 34% in 2014.

As well as gender divisions, the research also highlighted the fact that shoppers are more responsive to special offers than ever before; 38% are more likely to choose a grocery shopping destination based on the availability of special offers, compared to 28% in previous years. 52% of shoppers only buy certain products when they are on special offer.

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