June 2021 issue of ShelfLife Magazine – 100 Master Brands at Home

In this month’s jam-packed issue, Tayto Park’s Ray Coyle reflects on his illustrious career to date, including his latest venture with SynerChi Kombucha.

And this year’s Kantar 100 Master Brands at Home listing provides some fascinating insights into the consumer trends that have accelerated throughout the Covid-19 pandemic.

Elsewhere, Dan White highlights the role economic statistics will play in navigating life post-pandemic; we examine the implications of the ‘work from home’ revolution for Ireland’s retail industry and Jonathan Diver, senior director of fuel at Circle K Ireland, discusses the sustainability of the forecourt of the future. Johnny Brady, owner of Spar Coolquay in Co. Dublin, also charts his recent store revamp.

This month’s ‘Advisor’ section likewise provides a plethora of useful information: Barry Whelan shares five tips to improve your mental wellbeing at work; Colin Gordon reflects on the marketing lessons can be gleaned from the failed launch of the European Super League, and Caroline McEnery outlines the implications of the new Right to Disconnect code of practice.

As always, our category features provide an in-depth look at the trends, brands and developments driving sales in-store; focusing on the Fairtrade, Irish whiskey, BBQ, crisps and snacks, and free from sectors.