XL retail group proud to support Irish Music Month in October
Initiative will see 25 local radio stations show their support for Irish music and Irish musicians
14 September 2021
XL retail group, Hot Press and 25 IBI Radio Stations have joined forces for a major initiative to promote Irish artists and bands, which will see significantly increased radio play across 25 independent radio stations during October – and €100,000 being paid directly to Irish artists.
Twenty-five independent radio stations from all over Ireland have signed up for what is the biggest ever programming event undertaken by local stations, since the foundation of independent radio in Ireland in 1989.
“When we heard about Irish Music Month, we immediately saw the fit,” said Paul Bealin, sales director of XL retail group.
“XL and our independent retailers are all about serving and supporting local communities – which is what is so attractive about Irish Music Month,” he added.
“It is brilliant to have 25 local radio stations showing their support for Irish music and Irish musicians – who are so important to local communities all over Ireland. Building on our pledge to offer ‘a great deal more at your local store’, we hope that the support of XL will help Irish Music Month to achieve its goal of lifting the spirits of Irish musicians, and of audiences all over the country, as we all recover from the devastating impact of the pandemic.”
The initiative is part-funded by the BAI under its Sound & Vision scheme.