Walmart introduces new ‘Shop-by-Diet’ scanning tool
As well as allergens, shoppers can use the tool to sort through products based on responsible practices like grass-fed, or find products that won’t interact with medications
Print18 January 2022
Grocery e-commerce entrepreneurs Sifter SP Inc., have teamed up with Walmart to help customers take greater control of their health with a new tool that allows them to scan for allergies online and in-store.
In the new Shop-by-Diet tool, customers can specify an allergy or food they avoid such as diary, for example. They can toggle on “dairy-none”, then scan the food item they are interested in and it will let them know if it is a match for their wellness goals. More than 200 million consumers are said to be adhering to a diet or health-related programme, while 85 million are reported to have allergies or food avoidances when shopping.
The new tool powered by Sifter’s technology will help shoppers find foods and supplements that fit their personal dietary and lifestyle goals with greater variety and flavour. Preferences can be based on allergens such as nuts or dairy; medical diets such as diabetes and heart health; and dozens of lifestyle diets, from vegan to keto to kosher. Shoppers also can use the Shop-by-Diet tool to sort through products based on responsible practices like grass-fed, or find products that won’t interact with medications.
“Partnering with Walmart to support customer wellness is exciting for everyone at Sifter,” said Andrew Parkinson, co-founder of Sifter. “Sifter’s passion is to make healthy eating easy for everyone. Walmart’s Shop-by-Diet tool will help millions of its customers better manage their health through diet and nutrition.”
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