Walkers turns up the heat with limited edition Extra Flamin’crisps
PepsiCo expands its Extra Flamin’ Hot range with the launch of Walkers Extra Flamin’ Hot, available for a limited time in stores across Ireland
Print5 February 2025
Following the success of its Extra Flamin’ Hot range last year across Doritos, Wotsits Crunchy and Walkers Max, PepsiCo is adding a limited-edition Walkers Extra Flamin’ Hot variant to this popular extra hot portfolio.
Walkers Extra Flamin’ Hot is a new twist on its famous Walkers brand, driven by the current consumer demand for all things spicy, with spicy flavours outperforming in the savoury snacking category, growing by + 8.7% YoY.
Available now
Available in stores across Ireland for eight weeks only and live in store now, this exciting Walkers Extra Flaming Hot flavour will be spicing up the Snacks category
“Following the success of our Extra Flamin’ Hot brand platform earlier this year, this launch continues to deliver bold, innovative snacking experiences while creating a buzz in-store and offering retailers a great opportunity to boost savoury snack sales,” said Liz Finlay, marketing manager, PepsiCo.
Retail sales
PepsiCo’s Extra Flamin’ Hot range has already generated €2 million in retail sales since its debut, and the Walkers variant is set to build on this momentum.
The launch will be supported by a strong ATL campaign, including out-of-home, TV and digital, and PR.
Walkers Extra Flamin’ Hot is available in a 150g sharing pack (RRP €2.79), and is a limited edition for eight weeks only starting in January 2025, so buy now while stocks last.
Read more: Walkers Snacks announces movie collaboration with Ghostbusters: Afterlife on-pack promotion
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