Valentine’s Day shoppers will dump retailers who get it wrong

68% turned on by the right smartphone offer as queuing proves a passion-killer 

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12 February 2016 | 0

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68% of shoppers hunting for Valentine’s Day gifts will enter a store if they receive an offer on their smartphones, a survey by IT services company, Vista Retail support has found.

At this peak time in the year for retailers, the need to provide a stress-free and efficient customer experience was highlighted by the survey.  46% of its 150 respondents, stressed they are most attracted to stores where they can rely on receiving a quick and easy experience and they won’t have to queue. More than half (54%) avoid stores where they expect queuing or crowds (50%) will be greater.

The survey also revealed the opportunity for retailers to entice shoppers, with more than half (51%) saying they enter a store looking for inspiration. Short of ideas and in a hurry, nearly a quarter (24%) admit they would buy a more expensive gift if it saved time. 38% even admit they would shell out more than they originally intended if they received the right offer on their smartphone.

In other findings, 38% say being unable to find what they want easily is a major reason for avoiding stores while 60% of those who do go through the doors say soppy promotions are a real turn-off. A sensitive 22% hate being targeted by over-enthusiastic staff because they are single, but for nearly a third (32%) one of the things they most hate is when the best flowers and chocolates have sold out. Another 30% said they get wound up by seeing other loved-up customers buying expensive gifts.

 

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