United Wines signs all-Ireland deal with Titanic whiskey brand

Titanic Distillers commercial director Stephen Symington (left) and United Wines managing director Martin McAuley

United Wines managing director Martin McAuley describes deal as "a real coup"



14 September 2021 | 0

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United Wines has secured an exclusive all-Ireland distribution deal with Titanic Distillers, Belfast’s newest premium Irish Whiskey brand.

The partnership will see Craigavon-based United Wines handle all distribution for the new whiskey through its extensive on and off-trade customer base across the island of Ireland – which includes more than 1,000 bars, restaurants, hotels, off-licences, cash and carries, regional wholesalers and national multiples.

This year promises to be a massive one for Titanic Distillers. Not only has the company secured one of the most globally recognised brand names on the planet but it is based in the famous Titanic Quarter of Belfast and has submitted plans to convert the historic Titanic Pump-House and Thompson Dock into a new distillery and world class tourist attraction.

“To say we are excited to have secured the exclusive distribution rights for Titanic Distillers Premium Irish Whiskey is an understatement,” said United Wines managing director Martin McAuley.

“To secure such a premium brand as Titanic Distillers is a real coup,” he added. “The whiskey itself is second to none but the plans that the company has for a distillery on the very site where the Titanic was built, gives the brand a uniqueness and an authenticity that is impossible to recreate.

“Irish Whiskey is the fastest growing spirits category of the last 10 years with sales expected to double in the next 20 years,” McAuley said.

Titanic Distillers commercial director Stephen Symington said the brand is very aware it has a “big responsibility as custodians of a huge historic global brand that is synonymous with Belfast”.

The brand has therefore “laboured long and hard to develop and create a premium Irish Whiskey brand of which Belfast and Northern Ireland can be very proud.

“In the days before Prohibition, Belfast was once the largest producer of Irish whiskey on the island of Ireland,” Symington continued.  “We want to revive this great distilling tradition and bring Belfast back to the forefront of Irish Whiskey production.

“We are now collaborating with stakeholders and funders, including Invest NI, on some really exciting plans for the Titanic Pump-House and Dry Dock which will only serve to reinforce this spirit.  We look forward to sharing these plans in due course,” he added.

Titanic Distillers Premium Irish Whiskey is described as “full and rich with a smoky hint and a lingering finish” and is available to order now from United Wines on +44 (0) 28 3831 6555.



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