Tougher oil opens 10th new forecourt

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Independent forecourt and grocery retailer Tougher is expanding despite abundant recession talk



8 February 2009

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Independent petrol group Tougher has opened a new forecourt, Tougher Oil, on the Dublin Road in Cellbridge, Co Kildare. The former 4,000 sq ft Statoil site, with newly refitted and rebranded 1,500 sq ft convenience store, opened for business on 30 January, only two months after the group took possession of the site.

Retail division manager, Pat O’Neill said that the process of opening Tougher’s 10th forecourt, which included a E200,000 fit-out, was greatly facilitated by the support it received from its wholesale partners Gala Group, and other suppliers. O’Neill described the “key players” in the business as being like “strategic partners”, adding: “It brings it all together really quickly and it gives us great confidence.”

O’Neill admitted the venture required Tougher to be “resourceful” in the current unsteady economic environment, although no expense was spared to install brand new fittings, Epos and furnishings in the new store.

“We have very high expectations for it,” said O’Neill, remarking that it has been a very positive development for the whole company. “It’s great to be in a position of expansion, especially in these times. We’ve just created 16 brand new jobs, mostly local, and that’s great for everyone.”

Tougher is currently investigating further opportunities for expansion and plans to open around two more sites before the end of 2009.






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