Tesco tackles “pink tax” controversy with razor reduction
5 January 2017
Many reports have been made in recent years regarding the “pink tax” – an unfair business practice that sees women pay more for products identical to those also marketed towards men. Think deodorant, hair care, hygiene and much more.
Tesco has just announced that it wants to do its part to redress the balance by reducing the price of women’s razors. After Paula Sherriff MP called out the practice in England, it emerged that Tesco was charging up to twice the price for a pack of women’s razors compared to men’s, despite the only difference being the colour of plastic.
A spokeperson for Tesco Ireland confirms that the company has undertaken a price review of the twin blade razors for women. “This product price has been reduced to 60c per pack,” they said, “and will take effect from Friday 6th January.
“We regularly review the pricing of our product ranges to ensure we are offering customers the best possible value,” they added.
A recent UK study in The Guardian found that women were paying an average of 37% more for gender-specific yet practically identical products. Tesco’s move may be the first in many moves to redress the balance.