Tesco launches free magazine
Tesco to publish new customer lifestyle magazine, available free of charge across all its stores
Print3 February 2014
Tesco Ireland has launched a new lifestyle magazine that will be available free of charge for its customers to enjoy from April 2014.
The magazine will be Ireland’s largest customer lifestyle magazine, based on number of copies and readership, with Tesco printing over 200,000 copies which will be distributed in every store throughout the country.
Dunnhumby, the world’s leading customer science company, will handle advertising sales as well as research and insight into the Tesco shopper.
The magazine will be published 10 times a year and is designed to engage with readers and customers along three core pillars – food, family and living. It will be packed full of special offers, tasty recipe and food ideas for the family, beauty news, fashion buys and lots of opportunities for customers to win fantastic prizes!
Speaking about the new magazine, Mr Henry Dummer, marketing director, Tesco Ireland, commented, "We are delighted to launch our new Tesco Magazine to Irish customers. The magazine, focusing on food, family and living, will share our passion and care for food with customers and provide insight into the fantastic ranges available at Tesco."
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