Ten local schools share in Spar’s €10,000 Christmas campaign
Schools across the country have been singing along to Spar’s award-winning Christmas advert in €10,000 Christmas Campaign
Print18 December 2023
Ten local primary schools from around Ireland recently shared in Spar’s €10,000 Christmas campaign, which was aimed at getting the nation singing along to the theme of Spar’s award-winning Christmas TV advert.
The advert, ‘Spar Finding Christmas’, made its debut last Christmas and features a soundtrack specially produced in 2022 by a supergroup of emerging musical talents with Meath folk duo ‘Water’s Edge’ on lead vocals in a new rendition of The Raveonettes’ modern classic, ‘The Christmas Song’, which featured in the original ad back in 2012.
With a prize fund of €10,000 up for grabs, Spar launched a school’s choir competition encouraging schools across the country to check out a karaoke style version of the TV ad on the brand’s YouTube channel. Equipped with lyrics and a karaoke bouncing-ball, the video made it simple for budding choirs to learn and deliver the lyrics.
Ten winning schools were selected from the many entries and have received €1,000 each, while the pupils from 3rd Class in St James’s Primary School, Basin Lane, Dublin 8, were hailed the overall winners and received a visit to their school by Santa and Spar brand ambassador, Kellie Harrington, to announce the wonderful news.
A special video featuring the winning students will play on Spar’s social media channels over the days running up to Christmas Day.
Related Articles
Irish Distillers reveals Method and Madness Amburana Finish →
Euronics sponsors National Brown Bread Baking Competition 2024 →
Dawn Meats celebrates opening of South Korean market →
Fans 0
Followers