Tayto launches Crunchy with bold flavours

Tayto Crunchy combines 'irresistible' texture with two crowd-pleasing flavours—Hot n’ Spicy and Big Cheese flavour

Tayto launches Crunchy, a bold, texture-led sharing snack in Hot n’ Spicy and Big Cheese flavors driving purchase intent

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Brand Central

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Tayto have recently introduced a new product, Crunchy, the latest innovation from Ireland’s No.1 crisps and snacks brand.

Tayto Crunchy combines ‘irresistible’ texture with two crowd-pleasing flavours—Hot n’ Spicy and Big Cheese flavour.

Purchase intention

Consumer testing shows 75% purchase intention, making this launch one of Tayto’s most anticipated of the year.

Designed for those who demand maximum texture and bold flavour in every bite, Tayto Crunchy is a texture-led sharing snack that delivers a seriously satisfying crunch.

Available in a 130g share bag and backed by an ATL and BTL campaign, including OOH, audio, social, and PR, Tayto Crunchy is set to dominate the sharing segment and is the perfect snack to enjoy on the couch in the evening or to share with your crew.

Prepare for peak demand, stock up on Tayto’s new product to drive sales.

*Tayto is Ireland’s favourite crisps and snacks brand.

Source: Based in part on data reported by NIQ through NielsenIQ Database for Crisps & Snacks MAT period ending 25 Jan 2026, for Ireland Multiples and Retail Channels.

Read more: Tayto turns up the heat

© 2026, ShelfLife by Ryan Brennan

Read More: Tayto

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