SuperValu’s Signature Tastes ClemenGold packaging now fully recyclable

Move will divert 16.8 tonnes of MDF wood from landfill, as fruit sales increase by 14.5% YTD with over 4.3 million ClemenGolds sold in 2019



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30 July 2020 | 0

Popular with shoppers for their juicy flesh, SuperValu’s exclusive Signature Tastes ClemenGold Box of mandarins (1.1kg) are now even more covetable as a result of their entirely recyclable packaging. South African ClemenGold mandarins sold exclusively in SuperValu stores are now boxed in recyclable cardboard as opposed to the previous non-recyclable MDF wood, resulting in a diversion of 16.8 tonnes of MDF wood waste from landfill.

SuperValu shoppers expect more sustainable options, hence more fruit and vegetables than ever before are now sold loose while others have moved to compostable packaging. Having already seen a 14.5% increase on sales of fruit from this time last year, SuperValu reports it is keeping up with customer demand for fresh produce. Approximately 4.3 million Signature Tastes ClemenGolds were sold in 2019 and SuperValu expects as many, if not more of these easy peel, mouth-watering snacks to fly off shelves in 2020.

Sustainability is a focus for the retailer, which aims to be carbon neutral by 2050. In addition to moving to sustainable packaging, SuperValu is committed to operating all facilities with 100 percent green electricity and to sending no recoverable waste to landfill.

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