SuperValu to sell 85,000 Irish pumpkins this Halloween
SuperValu has announced that it expects to sell 85,000 pumpkins this Halloween season with expected sales of €80,000
4 October 2013
SuperValu is expecting to sell 85,000 Irish pumpkins this Halloween. Grown by Oisin O’Gradaigh in Louth, SuperValu expects sales of Keelings Irish pumpkins to top €80,000 between October and November.
Available in SuperValu stores across the country during the Halloween period, this year’s pumpkins will cost no more than €1. In its sixth year of production, this year’s crop was two weeks ahead of last year due to the fine weather, and has delivered a bumper crop.
Oisin O’Gradaigh, a Louth pumpkin grower for Keelings, said: "We are delighted to partner with SuperValu to bring our pumpkin harvest to people all over the country. We believe it is very important to work with a partner such as SuperValu who puts the same emphasis on quality as we do."
Martin Kelleher, managing director, SuperValu, explained how SuperValu are consistently striving to source the best quality Irish products and to support Irish producers. He said: "We are expecting to see a huge demand from our customers for Irish pumpkins. At SuperValu, we believe in sourcing quality Irish produce and we work with the very best Irish suppliers to bring our customers the quality and value they expect. This year’s range of pumpkins demonstrates this on-going commitment. We are also proud to demonstrate our support for the Irish agri-food sector through our partnership with suppliers such as Keelings."
SuperValu which serves over 2,000,000 customers every week, has 198 stores nationwide and is committed to local employment and supporting local suppliers. 75% of everything on SuperValu’s shelves is sourced or produced in Ireland, contributing over €1.6 billion to the Irish economy and helping to sustain almost 30,000 Irish jobs in the farm, food and retail sector.