SuperValu signs €500,000 agreement with Dublin grower Uniplumo
SuperValu will only stock 100% Bord Bia quality assured Irish grown Poinsettias from Dublin based grower Uniplumo
4 November 2013
SuperValu has announced that it has signed a €500,000 agreement with Dublin based grower Uniplumo to supply Poinsettias for the Christmas season.
As a result, SuperValu – which has 201 stores nationwide – will only stock 100% Bord Bia quality assured Irish grown Poinsettias which will retail at just €3.
Uniplumo’s 17 year partnership with SuperValu has led the grower to increase the number of Poinsettias grown by 30% over the past two years to meet the high demand. Uniplumo, which employs 40 people, is a specialist grower in the Irish horticulture market, operating from six acres of heated glass houses near Swords, County Dublin.
Commenting on the announcement, Martin Kelleher, managing director, SuperValu, said: "We believe in local and continue to demonstrate our support of local producers and local suppliers. Our commercial relationship with Uniplumo is another example of our partnership approach with Irish companies where we have been able to work together to grow and develop the business."
He continued: "Poinsettias are extremely popular with our shoppers for Christmas, so we are delighted to once again provide home grown Irish plants. SuperValu’s commitment to investing in local produces guarantees top quality and longevity in our fresh offering."
Tom Summerville, general manager, Uniplumo, added: "We are delighted with this announcement, which once again demonstrates SuperValu’s commitment to Irish growers and to Irish jobs. Poinsettias are a traditional Christmas plant and we are delighted that through SuperValu’s 201 stores, our Bord Bia quality assured Irish grown Poinsettias will decorate homes across Ireland this year."