SuperValu launches new campaign highlighting ‘value beyond the till’
New campaign aims to illustrate how SuperValu makes shoppers' lives better by offering great value and service that goes "beyond the till"
Print14 September 2018
SuperValu’s new ‘All things considered’ promotional campaign aims to get the retailer under the skin of the Irish shopper and unify everything SuperValu and more importantly, its customers care about: “a great own brand product range at affordable prices, fresh healthy food, good customer service, supporting local communities and over 1,800 local and Irish food producers, online shopping and an outstanding Real Rewards programme.”
The new campaign highlights all the great value that SuperValu offers in-store and beyond the till.
To celebrate the rollout of the new campaign, SuperValu is encouraging the public to take time for what matters, from eating more fruit and veg, to going online shopping to save time, buying only Irish products, to shopping own brand and saving money or learning how to make a new dish.
Inspiration will be provided by Kevin Dundon, The Happy Pear, Jennifer Zamparelli, Bernard Brogan and many more.
Tara Clifford, SuperValu marketing manager said the new campaign is about highlighting how SuperValu makes shoppers’ lives better by offering great value and service that goes “beyond the till”, through an award-winning own brand range, locally sourced fresh food, supporting local producers and more, including community initiatives such as Tidy Towns, GAA and autism friendly shopping. “We believe that with All Things Considered, shoppers need not look any further than SuperValu as we offer it all,” Clifford said. “To activate our new campaign, we are asking the public to consider what makes a great shopping experience and try something new which is about inspiring shoppers to take on a new challenge to make life that bit easier. It’s about doing the things that you’ve put on the long finger.”
SuperValu will be offering the public the chance to win SuperValu vouchers across its social media channels for those that share their stories of their challenges throughout the campaign. Share stories on Facebook.com/SuperValuIreland, on Twitter @SuperValuIRL and on Instagram @supervalu_Irl.
For more on All Things Considered, its SuperValu campaign and the Consider Something New challenge, visit Facebook.com/SuperValuIreland.
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