SuperValu launches Back to School Eco range with 250 products

Pictured are (l to r) Joe, Gus and Billy Butler aged 8, 6 and 9, with Ireland’s largest eco-range featuring 250 products

Range includes a whole host of options to help parents pack eco-friendly lunch boxes, including 100% compostable paper sandwich bags, banana guards and Paddington Bear beeswax wraps, to name just a few



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28 August 2020

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In keeping with SuperValu’s focus on sustainability and eco-friendly packaging developments, the group has launched a Back to School Eco range, available now in 120 stores nationwide.

Since launching Ireland’s largest eco-range in 2019, SuperValu has doubled the number of products in the range which now features 250 products, including for the first time SuperValu own brand 100% compostable paper sandwich bags. The new Back to School Eco range will mean there’s no reason parents can’t have a year of sustainable packed lunches with a range of sustainable alternatives to all the kitchen and lunch essentials on offer.

Green options

The Eco range includes 250 products ensuring parents have plenty of opportunities to think green when preparing for the return to school and stocking up the kitchen.

When getting ready for packed lunches, parents will have the option to help the environment and their wallet by choosing items that can be used for the rest of the school year and beyond. The banana guard will be a firm favourite with parents and children alike as it puts an end to squished fruit at the bottom of school bags. The Paddington Bear beeswax wraps are reusable and the perfect replacement for plastic sandwich bags or cling film. For juices and water, the stainless steel straw can be reused for years and can be easily cleaned after use.

100% compostable paper sandwich bags

Where reusing isn’t an option, SuperValu says it wants to help customers buy products that are still environmentally friendly. SuperValu’s new own-brand paper sandwich bags are an eco-conscious option for sending children to school with sandwiches or snacks. The paper sandwich bags are sold in packs of 30 at the value price of only €2.29 and can be disposed of in the brown compost bin in school or at home.

One of many initiatives

This announcement is just one of SuperValu’s many environmentally friendly initiatives to roll out over the year. Over the past three months, stores nationwide have begun stocking reusable fruit, veg & bakery bags, fully compostable packaging on organic produce and fully recyclable packaging on ClemenGold oranges. All of these initiatives contribute towards SuperValu’s commitment to making 100% of SuperValu own-brand, fresh produce and in-store packaging recyclable, reusable or compostable by 2025.

Ray Kelly, interim managing director of SuperValu, said of the launch: “We are delighted to expand the Eco-Range in SuperValu stores. SuperValu are committed to providing customers with more sustainable choice and recognise the importance of green alternatives to both our customers and the environment. We will continue to work towards our goal of 100% recyclable, reusable or compostable packaging on certain ranges by 2025.”



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