SuperValu and Centra support Irish Red Cross Ukraine Appeal

Customers can donate €2 in-store nationwide via a simple ‘Tap to Donate’ mechanism at the till



8 March 2022 | 0

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SuperValu and Centra have announced the launch of a major fundraising campaign to support people impacted by the crisis in Ukraine.  In addition to the fundraising campaign, Musgrave will donate an additional €250,000 to the Irish Red Cross and Unicef.

Shoppers in SuperValu and Centra are now able to donate €2 in-store nationwide via a simple ‘Tap to Donate’ mechanism at the till. All of the funds donated from SuperValu and Centra will go directly to help fund the immediate humanitarian response through the Irish Red Cross.

“Our colleagues and customers across our stores, along with the rest of the nation, are keen to show our support to the people of Ukraine,” said Ian Allen, managing director of SuperValu and Centra.

“Our charity partner, the Irish Red Cross, will ensure that aid can be delivered to those most in need as the crisis unfolds,” he added. “We are making a contribution of €250,000 and encouraging customers to donate €2 at the till via our ‘Tap to Donate’ facility.  We will ensure 100% of the money raised  by our customers will be sent to those who need it most. The people of Ukraine are very much in the thoughts of us all here at SuperValu and Centra.”

“We would like to thank the Irish people along with customers and staff of SuperValu and Centra for their generosity and quick response to this crisis,” said Liam O’Dwyer, secretary general of the Irish Red Cross.

“Cash donations allow us to respond as quickly as possible on the ground to ensure the donations can make an impact to those who need it most,” he added.



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