Krispy Kreme increases roll out to Tesco and Circle K stores

At the opening of Krispy Kreme at the Swords Pavilions is staff member Katie Byrne

Brand is "committed to investing in the Irish market for the long-term"

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8 March 2022 | 0

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Krispy Kreme has rolled out digital cabinets to a further 15 stores nationally over the last few weeks, following a year of expansion by the doughnut brand across the Irish market.

Now Krispy Kreme fans who live outside of Dublin can get their hands on the brand’s fresh doughnuts from additional Tesco and Circle K stores including Tesco Drogheda, Athlone, Tullamore, Dundalk and Circle K’s state-of-the-art store located on the M6 Dublin/Galway Road.

In Dublin, the brand has also added to its retail portfolio with Krispy Kreme cabinets introduced to Tesco White Pines (Rathfarnham) and nearby Rathfarnham Shopping Centre along with Circle K Citywest Avenue.

The expansion into the midlands has been made possible by the introduction of a dedicated Krispy Kreme manufacturing plant in Naas Co. Kildare. Opened last winter, the factory produces doughnuts including the Original Glazed, Chocolate Dreamcake, Lotus Biscoff and Nutty Chocolatta that are delivered fresh daily to its retailers, Krispy Kreme shops in Blanchardstown, Swords Pavilions and Dundrum Town Centre.

Speaking about the new locations, Declan Foley, Krispy Kreme country manager for Ireland said the group is delighted to expand beyond Dublin and aims to increase its footprint to even more counties this year through its partnerships with Tesco and Circle K stores. “As I have said previously, we are committed to investing in the Irish market for the long-term,” Foley said.

“At Circle K, we’re always looking to make things easy for our customers and bring a wide choice of products to our range that customers can grab and go from our stores,” added Mary McDonald, senior category manager, food service, Circle K Ireland. “We’re delighted to extend our partnership with Krispy Kreme and bring more of its product range to select stores in the coming weeks.”

Customers can choose their own dozen from the range of single doughnuts along with Bites and Minis from Krispy Kreme’s state-of-the-art digital display cabinets. The cabinets include digital screens with the brand’s ‘Made Fresh Daily’ tagline, seasonal salutations and can display bespoke messaging. Motion-activated digital shelf edge labels offer product information – including full ingredient specifications, which allow customers to check for allergens.

In November, the Krispy Kreme brand opened its second stand-alone store at Swords Pavilions. A new Hotlight Experience store is also due to open in Dublin’s Central Plaza in the city centre; the details of which will be announced next month.

 

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