Subway merges Europe and Middle East regions to create new EMEA region

Subway states the creation of the new EMEA region "reflects strategic plans to improve efficiencies and streamline the business"

Mike Kehoe, president of the newly created EMEA region, pledges to continue to grow the foodservice brand



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27 April 2020 | 0

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Subway has merged the Europe, the Middle East and Africa regions into a newly formed Subway EMEA region. The brand states the move reflects strategic plans to improve efficiencies and streamline the business. Joining the Subway team to lead this newly created region as president, EMEA is Mike Kehoe.          

Mike Kehoe has 20 years of experience working in brand management roles across fast moving consumer goods, hospitality, advertising and consulting industries. He has significant global experience having worked in North America, Asia, Europe, Middle East and Latin America. He most recently served as president, International for Focus Brands – an affiliate of the American private equity firm, Roark Capital Group – that currently owns the Schlotzsky’s, Carvel, Cinnabon, Moe’s Southwest Grill, McAlister’s Deli, Auntie Anne’s and Jamba brands.

Justin Goes, the current regional director in Europe has decided to step down as regional director but will continue as a multi-unit franchise owner. Goes will remain with the brand until the end of July 2020 to ensure a smooth transition. Nasir Zaman will remain as regional director for Middle East and Africa regions, reporting to Kehoe.

Kehoe said his focus would be to “help continue to ensure our guests have the best experience possible at every store, and that we continue to grow the brand.”

After 17 years at Subway, Justin Goes said: “I am proud of what we delivered but it is the right time, now, for me to pursue other avenues.”

Subway EMEA will continue to operate from the existing Subway International regional office in Amsterdam.



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