Subway encourages customers to ‘Choose to Refuse’
Subway has become the latest brand to step up its ambition to trade sustainably and ethically, to source responsibly and "reinforce its commitment to supporting local communities"
21 January 2020 | 0
Subway has unveiled a new ‘Fresh CSR Agenda’ across Ireland to support its owner-operated franchise and take positive action as a nationwide restaurant brand. Since opening its first US store in 1965, Subway has grown into a global business with a franchised network of approximately 5,500 stores in 36 countries.
The ‘Fresh CSR Agenda’ sets out its priorities, underpinned by policies and programmes that steer progress for all European markets. It is built around three key pillars and encompasses a range of issues, challenges and opportunities for the brand and its franchise owners and supply chain partners:
- Sourcing Responsibly, which covers supply chain and animal welfare practices
- Serving Guests Sustainably, which includes reviewing the use of proprietary single use packaging and raising the nutritional quality of products
- Supporting Communities, by generating prosperity through purchasing, employment and commercial activity, including supporting community and charity initiatives.
Through its new agenda, Subway says its ambition is to strengthen the contributions it makes as a company – an increasingly important area for customers across the UK and Ireland, seeking businesses that act in ways that are good for them, the environment and society as a whole.
Justin Goes, regional director, Europe for Subway International B.V., said that Subway recognises that its growth success also brings increasing responsibility. “It’s time to freshen up our CSR agenda,” says Goes, “to make it clearer what we stand for and talk more actively about the work we are doing day in, day out.
“We recognise we need to reduce our impact on the wider environment,” he added, “and we are on a journey alongside our guests all over Europe, who are concerned about whether a company is behaving responsibly before buying their products.
Colin Hughes, country director for Subway UK and Ireland, said that his first hope for the new initiative is for customers to opt out of taking a lid and a straw when they purchase a meal in Subway.