Strong new partnership for Fisherman’s Friend with Run A Muck

TV presenter Deric Ó h'Artagáin will feature in a brand association that will amplify Fisherman’s Friend’s sponsorship of Run A Muck 2020

Over 5,000 mud run enthusiasts are expected to attend this year’s event


Brand Central

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14 January 2020

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Fisherman’s Friend has just been announced as the title sponsor of ‘Run A Muck’, one of Ireland’s largest and most popular obstacle mud run challenges, with a partnership that will include naming rights, branding and sampling opportunities at the 2020 event. 


The mud run, which returns to Coolcarrigan Estate in Kildare for 2020, will be known as ‘Run A Muck with Fisherman’s Friend’, and it’s anticipated that over 5,000 mud run enthusiasts will attend this year’s event.  


For a family business with over 150 years’ heritage, the brand believes the new sponsorship is a great fit, reinforcing its key values of strength, friendship and authenticity.  


The new sponsorship with one of Ireland’s leading fun sporting events is a core part of the brand’s growth strategy. An integrated campaign including PR, radio, sampling and brand association with TV presenter, Deric Ó h’Artagáin, is planned to amplify Fisherman’s Friend’s sponsorship of Run A Muck 2020. 


In preparation for the event, participants can follow Deric Ó h’Artagáin’s Run a Muck with Fisherman’s Friend videos, featuring fitness, preparation, and preparing for the weather, via Fisherman’s Friend’s social channels. 


Run a Muck with Fisherman’s Friend is open to those aged 15 years and over, and takes place on 7 March 2020 in Coolcarrigan Estate, Naas, County Kildare. For more information visit Fisherman’s Friend Ireland on Facebook or Instagram: @FishermansFriendIreland or Fisherman’s Friend is distributed by Valeo Foods in Ireland.



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