Sparkling in the spotlight

Champagne glasess with bottle ready to bring in the New Year

Party season is upon us! Ensure your customers have no issues getting the annual multitude of festive celebrations off to a flying start with a range of sparkling wines to suit all budgets, writes Gillian Hamill

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Brand Central

21 December 2018 | 0

As all the many and varied Christmas and New Year’s gatherings approach, it’s the ideal time of year for consumers to crack open a bottle of fizz or two. Whereas once, champagne was seen as your only man when it came to delivering a guaranteed crowd-pleaser, the market has since become more diverse. The increasing popularity of options such as prosecco in recent years has proven that it is possible to still offer quality at a lower price point.

Low in both alcohol and calories World-famous German wine brand, B by Black Tower is offering consumers a lighter and more affordable option to prosecco and sparkling wines.

The highly refreshing B Secco White and Rosé 5.5% ABV are a light sparkling fizz, with just 65 kcals per 125 ml, over 30% less than standard wines. With the brand positioned in a cool and premium way, B Secco provides the ideal combination of low alcohol and low calories in a semisparkling version, with the benefits of healthier living and a celebratory character. This makes it perfectly placed to capitalise on this major growth market opportunity, offering excellent value for money. The affordability, innovation and flavour of these low-calorie sparkling wines should help attract new drinkers into the wine category, particularly during the celebrations over the New Year and Valentine’s period.

The sparkling range builds on the success of B by Black Tower’s 5.5% ABV assortment, a Slimming World-approved wine brand, which has enjoyed great success over the past few years.

The much celebrated ‘B Our Champion’ campaign – which rewards Ireland’s unsung heroes – also propelled the ‘B’ range into the hearts and minds of Irish consumers, seeing it assuming second place in the low alcohol category.

With only three Slimming World Syns per glass, and impactful branding, the B Secco range resonates with health-conscious, female Millennials.

“Consumers are becoming far more health conscious and, as a result, lower alcohol sparkling wines have become more appealing,” says Martin McDonald of Mosaic Beverages. “Black Tower works tirelessly to continue to attract new drinkers, updating designs to keep the brand feeling contemporary, and has introduced new products inline with trends emerging in the market such as low calorie and fruit-infused ‘B Fruitiful’ wines and now a new no alcohol ‘Deliciously Light’ range. What’s more, the lower price points and lower taxation ensure the wines are affordable to all consumers.”

For sales enquiries, contact Martin McDonald of Mosaic Beverages (Telephone: 087 908 0341).

Laurent-Perrier La Cuvée is a good introduction to the spirit of the house, delivering purity, freshness and elegance in abundance

Finesse and freshness

By using wine from the purest grape juice, this alone allows Laurent-Perrier to craft ‘La Cuvée’, a champagne of great finesse and a beautiful freshness obtained after a long ageing process in the brand’s cellars. Laurent-Perrier’s style and personality are defined by its very high proportion of chardonnay. Purity, freshness and elegance – essential characteristics, expressed in this champagne – are a good introduction to the spirit of the house. A pale gold in colour, fine bubbles feed a persistent mousse. A delicate nose with hints of fresh citrus and white flowers, the wine’s complexity is expressed in successive notes such as vine peach and white fruit notes. Overall, the bottle delivers a perfect balance between freshness and delicacy with fruity flavours very present on the finish.

Champagne Taittinger is recognised worldwide for consistent quality

The toast of Christmas and 2019

Historically, Champagne Taittinger is one of the great champagne houses, and one of the last to remain in family ownership. Chairman Pierre Emmanuel Taittinger, his son Clovis and daughter Vitalie, together with winemaker Loic Dupoint, are guardians of the style and integrity that delivers a quality of absolute consistence that is recognised worldwide.

The high proportion of chardonnay, unique among the great champagnes, is what defines that quality and allows Taittinger Brut Reserve to reach full aromatic maturity after aging for three to four years in cellar. Its bubbles are fine, and its foam discreet and persistent. The nose is highly expressive and reveals aromas of peach, white flower and vanilla pod.

Champagne Taittinger produces six million bottles of champagne per year. It owns the third largest vineyard holding in the Champagne area with 288ha, all situated in the Grand Cru and Premier Cru areas. 50% of Taittinger supplies come from the company’s own vineyards and that, together with its fourth century Roman cellars with a constant temperature for long, slow aging, gives Taittinger control over its quality.

A champagne of discerning choice, why not toast the festive season this Christmas and cheer in the 2019 with a glass of Taittinger? The choices: Champagne Taittinger Brut Réserve; Champagne Taittinger Brut Prestige Rosé; Champagne Taittinger Nocturne; Champagne Taittinger Brut Vintage 2012; Champagne Taittinger Comtes Blanc de Blancs 2007 and Champagne Taittinger Comtes Rosé 2006.



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