SHS Drinks puts spirit into beer category
SHS Drinks, the company behind the ‘must stock’ WKD RTD brand, has stepped up the pace of product innovation in 2013 with the launch of two new spirit-flavoured beer brands – Cuvana and Dead Crow.
Print30 May 2013
Drawing inspiration from imagery associated with the pioneers of America, the cornfields of Kentucky and the unusual town names of the Wild West, Dead Crow is a bourbon-flavoured premium beer combining a light beer base with a rich bourbon spirit which gives it an aromatic bourbon aroma.
Cuvana takes its cues from Latin America, Cuban culture and heritage, by partnering a light, refreshing beer with sweet-tasting light rum and a hint of lime.
Both beers are 5.5% ABV and packaged in 330ml bottles, distributed in Ireland by SHS Sales & Marketing and Barry & Fitzwilliam.
Aimed at 18 to 25-year-olds, consumer awareness for the new brands will be driven through social media and sampling. Free POS materials are also available to stockists via the POS Hotline – + 44 (0) 800 917 3450).
For more information contact: SHS Sales & Marketing 01 401 6200/e-mail:info@shs-sales.ie or Barry & Fitzwilliam 016671755/
e-mail: info@bandf.ie
Cuban-inspired Cuvana and American pioneering-inspired Dead Crow.
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