Shoppers’ grocery spend more than ever, says Kantar Worldpanel
An increase in consumers' disposable income has led to shoppers spending an additional €96m year-on-year, according to Kantar Worldpanel's latest grocery market share figures
Print12 March 2018
Kantar Worldpanel’s latest grocery market share figures for Ireland have been published, for the 12 weeks ending 25 February 2018. Once again, the results show positive momentum in the sector in Ireland, with overall growth hitting 3.9%.
Across all stores, shoppers have spent an additional €96m year-on-year. The reason for this considerable growth is an increase in disposable income has given shoppers the choice to opt for more expensive branded grocery items. Meanwhile, more individual items have been purchased, with the average supermarket trip valued at 60c more than the same period last year.
Dunnes Stores remains Ireland’s number one supermarket, with 23.1% of grocery spend, while Tesco is at 22.3%. SuperValu, while showing growth in individual purchaser areas like young families and among Dublin shoppers, stays in third place with 22.0% of the market.
Lidl is the second strongest growing retailer, with an uplift in sales of 5.9%. An increase in shopper loyalty is behind this, with shoppers returning to the store more frequently – resulting in an extra 780,000 trips for Lidl this period compared with last year.
Having previously reported a decline in sales, Aldi’s performance is back on track. Sales have increased by 1.3% and market share stands at 10.6% – just 0.2 percentage points behind Lidl.
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