ShelfLife Magazine – November Issue, 2022

With the most wonderful time of the year upon us once again, ShelfLife’s November issue
features a comprehensive overview of all the best-sellers guaranteed to get your tills jingling
this Christmas.

Fionnuala Carolan speaks to founder and managing director Michael Barry of independent
drinks distributor Barry & Fitzwilliam on the celebration of its 40 th birthday, while Dan
White delves deeper into the Marks & Spencer’s plans to develop “a fit-for-the-future store
estate”.

Elsewhere, retailer Kaushal Kathuria, who operates four Nearby stores, outlines his plans for
growth, while Padraic Delaney gives us the full low-down on his revamped and reimagined
Mace store in Castlebar, Co. Mayo.

Within our Advisor section, Caroline Reidy explains how to ensure you are compliant in
case of a visit from the Workplace Relations Commission (WRC) inspectors; marketing
expert Colin Gordon highlights how sponsorship deals must be fully thought through in
order to avoid the common mistakes; and Barry Whelan of Excel Recruitment urges
employees to consider their entire salary and benefits package before choosing a new job.

As always, our category features provide an in-depth look at the brands and innovations
generating sales in-store, and Christmas naturally dominates this month, with full reports
across the Christmas essentials, Christmas drinks, soft drinks and home baking sectors,
alongside a showcase of this year’s Blas na hÉireann Award winners.