Retro favourite catches attention of new audience
Catch, the beloved chocolate bar that first launched more than 40 years ago, has returned to the market with a new look and a memorable new TV campaign
9 April 2019 | 0
More than 40 years after it first arrived in stores, Ireland’s beloved Catch bar has relaunched with a new advertising campaign and in-store promotion. The premise of this brand new €500,000 campaign is simply two friends hanging out in a garden shed, getting in mischief.
Developed by Dublin-based creative agency Bloom (www.bloom.ie), ‘The Unofficial Catch Fan Club’ campaign went live on Monday, 11 March, supported by out-of-home, digital and social media, along with in-store and point of sale displays.
“Catch is a fun brand,” says Finian Slattery, country manager for Catch. “It makes a lot of people who remember it from its heyday, smile. We will be bringing that special brand of fun on a sampling and activation tour around Ireland over the summer to further support the campaign. And later this year we’re also launching a fun size pouch, which is great for sharing, so there’s plenty still to come!”
Catch has been distributed throughout Ireland for over 25 years by Tennant & Ruttle Distribution Ltd, Tel: 01-466-6600 (www.tandr.ie). For more information, visit www.catchbar.com.