JZ Flowers blooms with Aldi Ireland in new €70 million deal

Aoife Habenicht, Buying Director at Aldi Ireland and Wayne Rowlatt, CEO at JZ Flowers, marking the new partnership between the two brands

Aldi has committed to a new partnership with its long-standing flower supplier JZ Flowers. The new deal will see the supplier provide up to 33m flower stems to Aldi annually, sourced from its brand new, dedicated facility in Naas, Co. Kildare.

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Brand Central

JZ Flowers and Aldi Ireland have agreed a new €70 million contract that will see Naas-based JZ Flowers provide 33 million fresh flower stems annually to Aldi stores nationwide. The five-year deal represents a major commitment by the retailer to the flower supplier, underlining Aldi’s approach to developing long term supplier partnerships.

Having sold almost 4.2 million bouquets in 2018; Aldi is Ireland’s biggest retailer of fresh cut flowers, with one in four flower stems sold in Ireland purchased from Aldi. This represnets a 21.1% value share of all flower sales across the country – the highest of any retailer.

The deal is the culmination of a significant expansion for JZ Flowers, which recently opened a new €1.3 million state-of-the-art packing facility in Naas, Co. Kildare. The 51,000 sq. ft. facility, which employs 54 full time staff, is solely dedicated to supplying Aldi Ireland’s 137 stores with fresh cut flowers.

Considered the most technically advanced flower packing facility in Ireland, it features the latest refrigeration and packing technologies, as well as the largest ‘Vase Life’ testing room in Ireland to ensure customers get the longest possible time from their purchase at home. As a result of this advanced technology, Aldi provides a ‘freshness guarantee’ date on each of its core range flower products.

Wayne Rowlatt, JZ’s Director, said he was delighted to be one of Aldi’s long-term suppliers in Ireland. “Aldi’s unique partnering and sourcing model provides the confidence to invest in and develop our Irish operations,” he said. “We’re immensely proud of our new facility in Naas and our dedicated team that supply fresh flowers daily for Aldi’s customers throughout Ireland.”

JZ Flowers and Aldi Ireland have been working together since 1999, with JZ Flowers initially supplying Aldi’s Irish stores from its original production facility in the UK.

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