Respite for shoppers as grocery price inflation begins to fall

Grocery prices now increasing at the slower rate of 4.8%, according to the latest Kantar Worldpanel data



24 June 2013

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The latest supermarket share figures from Kantar Worldpanel in Ireland, published today for the 12 weeks ending 9 June, show that the rate at which grocery prices are increasing has begun to fall back. 

David Berry, commercial director at Kantar Worldpanel, explains: "Throughout 2013 the price of our groceries has been increasing at over 5%, higher than the rate of inflation and a trend which has put a huge strain on consumers’ wallets. Now we are seeing grocery prices increasing at the slower rate of 4.8%, a welcome sign for shoppers that months of rapid increases may be coming to an end.

"Rising grocery bills have encouraged many shoppers to switch to discount chains, with Lidl and Aldi now boasting record market shares of 7.1% and 6.7% respectively. Those who have continued to shop at the larger grocers have become more price-conscious in the past year with savvy shoppers driving up sales of own label products by 3.8%. This contrasts sharply with the 3.6% decline seen by brand labels."

Tesco and Dunnes both continue to feel the effect of strong growth at the discount retailers. Tesco’s share of the market has fallen from 28.6% to 27.7% while Dunnes’ share now stands at 21.9%, down from 22.4% a year ago. SuperValu and Superquinn have both performed in line with the market, maintaining their market shares of 19.7% and 5.5% respectively.

The overall performance of the grocery market dropped back slightly this period, with sales declining by 0.2% compared to marginal growth of 0.1% last month.



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