Pub offers ‘chance to catch up face-to-face with friends’ for 6 in 10 men
What the majority of Irish men like about their local is the chance to connect with their friends and family, according to a new survey commissioned by Guinness & Co and just published to mark the launch of Guinness Plus, the first Guinness mobile App for Android and iPhone.
24 October 2013
The online research conducted by Millward Brown revealed that over half (59%) of the men surveyed stated that their favourite thing about going to the pub is the chance to catch up with friends face-to-face; for one in 10 (11%) it’s the chance to have an in-depth chat with friends, whilst for 6% it’s about catching up with people they haven’t seen in ages.
Nearly two-thirds of Irishmen (59%) would most like to have a pint with their friends, placing friends above celebrities in the poll.
The research reveals that while friends topped the poll for most men, followed by their spouses, partners and family members, a number of Irish celebrities and sports stars nevertheless featured. Renowned rugby player Brian O’Driscoll and broadcaster George Hook came out on top as the celebrities Irishmen would most like to have a pint with (12%) closely followed by celebrated Irish actor Chris O’Dowd (10%) RTE and BBC presenter Grainne Seoige (8%), ‘Republic of Telly’ star Jennifer Maguire (6%) and RTE weather presenter Jean Byrne (6%).
Almost half (46%) said a great night out with friends is their favourite pub occasion which increased to 57% for 25-34 year-olds. 17% opted for a quiet pint or catch-up with friends but just 3% of 18-24 year-olds said the quiet pint was their favourite.
The Guinness Plus App connects people to great pubs to enjoy their favourite pint and also offers incredible ‘money-can’t-buy’ experiences that will give App users unrivalled access to some of the best Guinness events and festivals throughout 2013.
The more the user checks in to the pub using the app, the more they get out – with each and every check-in boosting their chances of winning extraordinary prizes with Guinness Plus such as a trip to New York for St Patrick’s Day and a party in the Guinness Storehouse. The experiences at next month’s Guinness Series will be announced in the coming weeks.
And when it comes to the pubs themselves, the research revealed that almost three quarters (73%) of Irishmen would like to know what the atmosphere is like in a pub before deciding where to meet their friends at the weekend. The Guinness Plus App also features a social map of over 6,500 participating pubs across the Republic of Ireland and Northern Ireland. The feature provides users with the social hot spots.
“The Guinness Plus App is a new way for us to reward pub-goers around the country,” said Guinness Brand Manager Stephanie Sheehan, “People are more likely to redeem their Guinness rewards by using a mobile App and 92% of men bring their mobile to the pub, so we’ve created Guinness Plus to provide them with more value from their pub visits. We’re particularly excited about offering some incredible ‘money-can’t-buy’ experiences, including next month’s Guinness Series, that will give App users the chance to win the ultimate rugby experiences from Guinness.”
How it works?
The Guinness Plus App contains a Reward Wallet. To become eligible for rewards users simply need to check into the pub and follow the steps. To check-in users simply tap the pub name they wish to check in to after hitting the check-in button on a given reward. To redeem a complimentary welcome pint for example users simply ask the bar staff for their five-digit code, enter it and show the animated surge. In addition to receiving a welcome pint users will get the chance to claim pints at various other times during the year.
Users will be kept up to date on Guinness rewards via the in app notifications section.
In addition to rewarding users, the App will support over 6,500 participating pubs in the Republic of Ireland and Northern Ireland by rewarding customer check-ins.