Pringles turns up the heat with new spicy range

Pringles' new range is available in medium, hot and extra hot flavours, allowing consumers to see how hot they can go

Sizzl’N range features three flavours with varying levels of heat intensity

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Brand Central

20 January 2021 | 0

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Pringles has launched Sizzl’N, a new range of three tasty flavours with varying levels of heat intensity that challenge people to step up the spice.

With each building in spice, the new flavours include Kickin’ Sour Cream (medium), Spicy BBQ (hot) and Cheese & Chilli (extra hot), aiming to satisfy all thrill-seeking foodies who want to push their taste buds to the limit.

Containing no artificial colours or flavours, the new range will amplify some well-known Pringles flavours with an extra kick of spice that builds with every bite to test snackers’ limits.

The launch is a first for the brand, which sees them enter the extra hot market thanks to the new addition of Cheese & Chilli Extra Hot. The flavours come as insights reveal 59% of millennials aged 18-34 prefer very spicy foods*, making the new range a perfect fit for those who can handle the heat.

“We know our shoppers like spicy food, so we’re hoping the new range will allow people to be more adventurous with their palates,” said Neil Rogers, brand & activation manager, Kellogg’s Ireland.

“We can’t wait to see how many of our Pringles fans can handle the most intense heat,” he added.

Shoppers will be able to get their hands on the new Pringles from this week onwards – RRP €3.25.**

*(Source: Technomic’s 2019 Flavour Consumer Trend Report)

**(Pricing is at the sole discretion of the retailer)

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