Powering the next wave of dairy

Nomadic Power Pot Caramel

Nomadic’s Power range goes beyond protein, offering gut-friendly cultures and vitamin D for a more complete functional dairy snack

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Brand Central

Read More: Nomadic Power Power Oats protein

The snacking and functional dairy category has been transformed by the rise of protein.

Shoppers now actively seek high-protein products for satiety, performance, and lifestyle alignment.

But in a crowded market where “high protein” has become table stakes, the opportunity lies in what comes next.

Protein is the baseline

Nomadic Power Pot Choc

Its Power range delivers 10g+ protein per pot depending on if it’s our Power Oats or Power Pots (20g protein) – meeting the expectations of today’s performance-driven shopper.

However, protein alone is no longer enough to differentiate on shelf.

The Nomadic difference

Nomadic Power is built on a multi-benefit platform that addresses evolving consumer needs:

• High protein (10g+) – the foundation of the functional space.
• Gut-friendly cultures – tapping into the gut health market and consumer demand for better digestion and wellbeing.
• 100% Vitamin D – Answering a genuine deficiency in the Irish market (around 1 in 6 adults are low in vitamin D) and adding a clear immunity and wellness benefit.

This combination makes Power a truly differentiated proposition versus standard protein snacks, with added benefits that drive value for the category.

Why this matters for retailers

• Premium trade-up: Power offers a more complete functional snack, allowing shoppers to trade up from basic protein products.
• Incremental growth: By stretching beyond protein, Power recruits shoppers from adjacent health-led categories (gut health, immunity, fortified dairy).
• Shopper relevance: Consumers increasingly demand multifunctional products that “do more” – Power answers that in one pot.

Protein starts the conversation. Power changes it.

Read more: Nomadic unveils new-look packaging and new product range

© 2025, ShelfLife by Ryan Brennan

Read More: Nomadic Power Power Oats protein

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