November 21 issue of ShelfLife magazine

As Christmas approaches, our November issue features a comprehensive guide to all the best-selling brands and new innovations to stock up on this festive season.

And with the global supply chain under severe pressure, Fionnuala Carolan asks how prepared Irish retailers are for the festive period ahead. Elsewhere, Dan White highlights how a strong online presence is crucial to benefit from Irish household savings reaching an all-time high.

Our November issue also includes a special tribute to mark the retirement of JTI Ireland sales director Derek Mooney; celebrating his contribution to our industry throughout a 42-year career.

Gillian Hamill speaks to Galway retailer Declan Mahon about his store’s extensive renovations at Centra Forster St. Meanwhile, at Nearby Lambscross in Dublin’s Sandyford, retailer Mark Malone incorporates his vast Superquinn experience into his store for maximum effect.

Within our Advisor section, Colin Gordon says the time has come for the oft-neglected P of the 4Ps marketing mix – pricing – to take centre stage. Although the staggered return to work has unfortunately paused, The HR Suite’s Caroline Reidy outlines key points employers should consider throughout this process in the future and Excel Recruitment’s Barry Whelan outlines how to get the hybrid working model right.

As always, our category features provide an in-depth look at the trends, brands and innovations driving sales in-store, with this month’s issue focusing on Christmas essentials, Christmas drinks, soft drinks, home baking and soups.

Read the October 21 issue below: