NIQ appoints new country manager for Ireland
David Berry joins NIQ from Kantar, where he worked as managing director for Ireland for the past five years
3 October 2023
NIQ (formerly known as NielsenIQ) has appointed David Berry as new country manager for Ireland.
In this role, Berry will oversee business in the Irish market and work closely with manufacturers and retailers to develop and implement tailored solutions.
He will also be leading in the roll out of ‘NIQ Discover’ in the Irish market, a platform which will allow retailers and manufacturers to use data to improve efficiency.
Berry brings a wealth of knowledge with more than 20 years of experience within the market research and information sector. He joins NIQ from Kantar, where he worked as managing director for Ireland for the past five years.
“David’s expertise of the Irish retail landscape and track record of success make him the ideal leader to drive our business forward,” said Rachel White, managing director UK & Ireland at NIQ.
“David has worked with leading brands, retailers and government agencies across the Irish grocery market, and I am confident that his passion for delivering meaningful insights and impactful solutions will benefit our clients,” she added.
“I am excited to be joining at a time of significant transformation and innovation for NIQ in Ireland,” said Berry, “with the move to a market-leading new platform – NIQ Discover which empowers companies to dive deeper into insights and tell the full story across data.”
“I am looking forward to working with the NIQ Ireland team to deliver value for our clients and help them make informed decisions which lead to sustainable growth.”
A graduate of Cardiff University, Berry has lived in Ireland for 15 years. As an expert in consumer and retailer trends, he is also regularly featuring in the business and consumer press.