Euronics sponsors National Brown Bread Baking Competition 2024

Pictured: (L-R) Mary D’Arcy of ICA; Robert Kennedy of Euronics and Anna May McHugh of NPA

This year's competition promises a delicious showdown with a grand prize of €5000 and a NEFF Slide & Hide oven



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17 May 2024

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Euronics has been announced as the new sponsor of the National Brown Bread Baking Competition, in association with the National Ploughing Association (NPA) and the Irish Countrywomen’s Association (ICA).

Brown bread is a quintessentially Irish product found in most of the homes around the country. Everyone has their own recipe and their secret ingredient but Euronics wants to know can your favourite bread win the coveted title and can you bake your way to the top spot?

The winning brown bread baker will walk away with a cash prize of €5000 and a NEFF oven, with the three finalists all walking away with a €500 Euronics gift card.

All entrants (one entry per person) are being asked to drop their freshly baked bread to one of the stores below (all part of the Euronics portfolio) on the prescribed dates between 09.00am – 11.00am. Bread will NOT be accepted outside of these times.

Wednesday 19 July from 09.00am – 11.00am

  • TJ O’Mahony Prosperous, 3 Lime Drive, Ladytown , Naas, Co. Kildare, W91P682
  • Grange Baldoyle, Unit 48G, Baldoyle Ind Est, Baldoyle, Co. Dublin, D13 KR76
  • Mastercare, 164 Howth Road, Clontarf West, Killester, D03 V820
  • Heavins, A1& A2 Shannon Retail Park, Dublin Road, Athlone, Co. Westmeath, N37 E763

Wednesday 26 July from 09.00am – 11.00am

  • Bandon Co-Op, Kilbrogan, Bandon, Co Cork, P72 X275
  • Jack Fitzgerald Electrical, Howley’s Quay, Lower Shannon Street, Co. Limerick, V94 W295
  • Joyce & Sons, Galway Road, Cuilleen, Headford, Co. Galway, H91 A9X7

 Wednesday 2 August from 09.00 – 11.00am

  • Redmond Electric, Unit 6, WFC Retail Park, The Avenue, Gorey, Co Wexford, Y25 K773
  • Keans Claremorris, Mount Street, Clare, Claremorris, Co. Mayo, F12 Y642
  • Brodericks Westport, 5 Castlebar Road, Westport, Co. Mayo
  • Harrys Electrical, 2 Moynehall Retail Park, Ballinagh Road, Co. Cavan, H12 HP64

All successful entrants will be contacted on 12 August to attend the finals. Two semi-finals will take place on 17 and 18 September with the final on the afternoon of 19 September at the National Ploughing Championships in Ratheniska, Co Laois.

Darragh Lynch, cheif executive officer,  Euronics Ireland, said: “Every week up and down the country NEFF ovens are baking delicious loaves of brown bread and we look forward to tasting all the entries. Our winner will walk away with a great cash prize and a versatile top of the range NEFF oven.”

 Anna May McHugh, managing director, NPA, said: “The first National Brown Bread Baking competition took place at ‘Ploughing’ in 1954 and it is wonderful to see that the competition is still as popular now as it was then.”

For more information on how to enter, visit



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