Nice in ice!
Famed for its convenience and frozen-in nutrition, Ireland’s frozen food market is worth more than €500m, with frozen a household staple for many families who want to rustle up quick and tasty meals and snacks
Print18 February 2019
According to Bord Bia Vantage, the frozen food market is worth over €500m and is in growth of 7.3% year-on-year. This has been primarily driven by more purchasing trips as shoppers return to the frozen aisles more often. While all sub-sectors are in growth, meat, fish and ice cream are achieving the highest percentage increases year-on-year. Bord Bia Vantage reports Dunnes remains the number one frozen food retailer but SuperValu and Iceland are gaining share. The increase in the volume purchased on each trip has also been driving growth since late 2017.
Ice-cream is the largest sector within frozen worth €99m, growing at +7.5% year-on-year. It is closely followed by meat, potato products and fish.
In a Mintel report looking at consumer preferences with regard to chilled versus frozen food, published in March 2017, research analyst Aisling Kearney wrote that “the frozen food market has remained resilient after consumer confidence took a hit following the horsemeat scandal in 2013 with market value expected to experience growth over 2017. Indeed, premiumisation has challenged quality perceptions and brought much added value to the frozen food market.”
Echoing Irish trends, Anita Winther, a leading analyst in the food and drink sector, wrote in a recent UK report for Mintel that “frozen food is a near-universal part of British menus, spurred by the strong value for money and convenience image of buyers’ favoured products.” She also made the salient point in cities that “the shrinking size of homes and households sees freezer space diminished, highlighting smaller packs as a development area”.
Celebrating chips with style
McCain says its new Home Chips recipe is crispier, fluffier and tastier than ever
While no brand knows chips like McCain, the company nevertheless says it works hard to remain the best – always striving to maintain its market-beating reputation. After three years of development, including line trials and in-depth consumer research, McCain is launching its brand-new Home Chips recipe which it describes as crispier, fluffier and tastier than ever. However, McCain also recognises that there is still opportunity to drive penetration of Home Chips more widely.
The Lighter Home Chips range comes after more than three years in development
To further drive consumer engagement and hero its most popular products, McCain has relaunched its ‘We Are Family’ advertising campaign – especially focusing on Home Chips and the introduction of Lighter Home Chips. The campaign highlights McCain’s understanding of how the family dynamic has evolved over the years and features real families enjoying McCain products.
The launch of McCain Lighter Home Chips delivers an exciting and brand-new lighter version of the nation’s number one chip brand, McCain Home Chips.
Following more than three years in development, the McCain Lighter Home Chip offers 30% less fat than the original, providing a crispy, tasty and fluffy chip bound to satisfy the most discerning of chip-lovers who are looking for a lighter alternative without compromising on taste.
Launching as the nation’s first ‘lighter’ Home Chip, the new product meets the growing consumer demand for lighter versions of the nation’s traditional favourite products to add to their mid-week dinners, as part of a healthy lifestyle and a balanced diet.
A feast of fruits
Kelly Hunter has been supplying Fudo for the past three years. Fudo is one of the largest brands from the Baltic region and supplies high-quality forest berries and mushrooms.
Operating since 1997, Fudo has attained the high food safety Standard FSSC 22000 and has an abundant source of supply with partner farms throughout the vast region. Kelly’s aim is to offer the highest quality products at the best possible price. Kelly Hunter Distribution (www.kellyhunter.com) delivers Frozen weekly into every key account throughout Ireland including Musgrave Group, SuperValu, Centra and Iceland, to mention a few – providing excellent service with fast moving brands offering generous margins. Kelly’s coordinates promotional activity with appropriate point of sale materials for each store.
Deliciously healthy!
As a brand, Unislim celebrates eating tasty, nutritious food which comes from a reliable source. This is why the new Gorge Us range selects the best potatoes and finest ingredients. There are currently four impressive products on the market: Unislim Gorge Us Rustic Cut Chips and Sweet Potato Fries, plus two new additions, Sweet Potato Wedges and Organic Skinny Fries which, as it happens, offers the first frozen organic chip on the Irish market. Where healthy meets delicious, the Gorge Us family offers a wholesome and tasty option for slimmers and health-conscious foodies.
Created by Unislim’s top food experts, the Gorge Us range is gluten-free, vegan-friendly, low in saturated fats, contains no artificial colours, preservatives or flavourings and has been approved by Ireland’s top dieticians.
Unislim is Ireland’s leading slimming and healthy lifestyle club since 1972. It offers members a personalised and effective weight loss plan, which encourages them to make healthier food choices. Visit Unislim.com for more information.
Achieving weight loss goals
Six Pork, Squash & Sage Sausages (€3.50, 360g) are a new addition to the Slimming World range, exclusive to Iceland in Ireland
Iceland Ireland has announced tasty new Slimming World additions are now available across its 26 stores nationwide. Exclusive to Iceland in Ireland, the Slimming World range has been stocked across the retailer’s Irish stores since 2015 with a host of exciting additions to the range now available nationwide.
2019’s new additions to the Slimming World range include Six Pork, Squash & Sage Sausages (€3.50, 360g) – six pork sausages mixed with butternut squash, garlic and sage. It also stocks a fragrant Indonesian Nasi Goreng (€3.75, 550g) comprising of cooked white rice, marinated cooked chicken breast strips, kale, sliced bamboo shoots, red onion and green beans in a tangy lime and chilli sauce.
For consumers looking for a warming option on a cold winter evening, the range also includes a new Chunky Beef Chilli (€3.75, 550g), a smoky chilli with tender beef, roasted peppers and black beans. For fish fans, the Thai Style Fishcakes (€2.50, pack of two) deliver a mix of aromatic free cod and salmon fishcakes, blended with fragrant Thai spices.
Thai Style Fishcakes (€2.50 for pack of two) offer a mix of aromatic free cod and salmon fishcakes, blended with fragrant Thai spices
An extra level of flavour can also be added to meals with a choice of three new low in fat sauce options, including the Parsley Sauce (€1.75, 350g) made with quark (skimmed milk soft cheese), cauliflower and cannellini beans. Next is the Pink Peppercorn Sauce (€1.75, 350g) made with onion purée, cauliflower, quark skimmed milk soft cheese and pink peppercorns or shoppers can also try the Hoi Sin Sauce (€1.75, 350g) an oriental-style sauce made with black soya beans, spices and rice vinegar.
Meanwhile, consumers can also enjoy the ultimate ‘fake-away’ with Chunky Chips (€2.50, 1kg) crispy on the outside with a light fluffy inside, these chips are perfect with Slimming World classic, Chip Shop Curry Sauce (€1.75, 350g).
“We want our customers to have the best chance of slimming success,” said Sarah Buckley, marketing manager of Iceland Ireland. “That’s why we are proud to announce these new lines to our exclusive Slimming World range, bringing the total to 46 Slimming World products available in-store.”
All of the Slimming World dishes are created based on Slimming World’s Food Optimising eating plan. This way of eating encourages members to eat satisfying everyday foods, known as Free Foods, which are naturally lower in energy density and include fruit, vegetables, pasta, rice, potatoes, lean meat, fish, poultry, eggs, fat-free dairy and more.
Related Articles
Sweet disposition →
Centra releases heartwarming ‘Dinner Made Easy’ campaign →
Nobó Protein Bites are the latest innovation from Irish healthy living brand →
Fans 0
Followers