Musgrave to donate €100,000 to Irish Red Cross and UNICEF for Syria and Turkey Earthquake Emergency Relief

Musgrave's donation drive will last for two weeks, with 100% of the funds donated going directly to the Irish Red Cross and UNICEF to help fund the immediate humanitarian response

‘Tap to donate’ mechanism to be rolled out across Musgrave brands

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Musgrave Group has today launched a major fundraising campaign across the island of Ireland to support people impacted by the recent earthquake in Syria and Turkey. Musgrave will immediately donate €100,000 to on the ground emergency relief in the area.

From today, Musgrave will roll out a major fundraising campaign enabling customers of our retail and wholesale brands across the island of Ireland to donate through a simple ‘tap to donate’ mechanism at the till. The donation drive will last for two weeks. 100% of the funds donated will go directly to the Irish Red Cross and UNICEF to help fund the immediate humanitarian response.

“We in Musgrave, along with our customers, colleagues and retail partners have all been deeply saddened by the scale of the humanitarian crisis following the earthquake in Syria and Turkey,” said Noel Keeley, CEO, Musgrave Group.

“Musgrave is immediately contributing €100,000 to the Irish Red Cross and UNICEF to help bring much needed supplies including food, blankets, and medicine to those impacted by this devastating event,” he added. “We are also encouraging our customers to donate what they can at the till. Working closely with the charities, we will ensure that 100% of the donations go as quickly as possible to help those who need it.”

Deirdre Garvey, secretary general of the Irish Red Cross said, expressed their gratitude for the initiative, stating: “We would like to thank the people across the island of Ireland and Musgrave for their generosity and quick response to this crisis. Cash donations allow us to respond as quickly as possible on the ground to ensure the donations can make an impact to those who need it most.”

 “The children of Syria and Turkey urgently need support,” added UNICEF Ireland executive director Peter Power.

“Through this action by Musgrave and their customers, UNICEF will be able to protect more children and deliver critical life-saving support to those affected by the earthquake in Syria and Turkey.”

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