Musgrave MarketPlace invites Irish suppliers to join B2B wholesale platform

Image via Musgrave MarketPlace

A first-of-its-kind in Ireland, the online platform provides suppliers with a unique opportunity to sell their products to a sizeable B2B audience



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12 July 2022

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Musgrave MarketPlace, Ireland’s only 100% Irish-owned national wholesaler, has announced a recruitment campaign to provide Irish suppliers with a unique opportunity to sell their products to a sizeable B2B audience.

With over 50,000 B2B customers, Musgrave MarketPlace launched a new e-commerce platform earlier in the year and is now launching its Extended Range, supported by leading enterprise SaaS platform, Mirakl.

Alongside a core range of over 14,000 products, Extended Range is a specially curated range of products which trusted suppliers can sell on the Musgrave MarketPlace e-commerce platform – everything from artisan Irish food and beverage products to restaurant furniture, packaging, and equipment.

With an ambition to have over 12,000 Extended Range products by 2024 alongside the core range, Musgrave MarketPlace customers will be able to get everything they need to run their business in one place.

As the proposition develops, Extended Range, will allow Musgrave MarketPlace to offer tens of thousands of products to their customers, and support small Irish producers to market, as well as providing innovative new food and non-food products without having to add to their physical footprint.

Customers can order Extended Range products from these trusted suppliers via their Musgrave MarketPlace account and products will be delivered on behalf of Musgrave MarketPlace directly from the supplier, with dedicated customer service on hand to support.

At a global level, B2B e-commerce is expected to continue expanding at a rapid compound annual growth rate (CAGR) of 18.7% from 2021 to 2028.

In recent years, B2C shopping habits have influenced the way businesses purchase. B2B buyers have come to expect the same efficient online shopping experience they have as B2C consumers; they are now demanding a simple, digitally enabled, aggregate buying experience, putting pressure on wholesalers to offer more products across more categories than ever before.

To meet the customer need for all their product requirements in one location, Musgrave MarketPlace partnered with Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform. Mirkal have supported over 300 of the world’s most trusted brands, including Astore by AccorHotels, Carrefour, Changi Airport, Debenhams, The Kroger Co., Leroy Merlin, Maisons du Monde, Metro, Superdrug and Toyota Material Handling, to create their marketplace SaaS platforms.

Michael McCormack, managing director, Musgrave MarketPlace, commented:“As part of our digital transformation, we wanted to offer our customers everything they could possibly need for their business through one website, bringing our range from 14,000 core products to over 26,000 Core & Extended Range products in under two years. Through our Extended Range platform, powered by Mirakl’s industry-leading technology, we plan to become a true one-stop-shop and are proud to be the first company in Ireland to create this type of platform for B2B customers.

“Using international and customer insight, we will develop a full range which makes life easier for our customers because they will be able to get everything they need to run their business in one place. And as a seventh generation Irish family-owned business, supporting local really matters to us. Extended Range will provide a route to market for local suppliers, I’d encourage those local suppliers to sign up and take advantage of the opportunity to become an Extended Range trusted supplier.”

Marc Teuliéres, executive vice president, customer success B2B at Mirakl, added: “Musgrave MarketPlace is a true pioneer in the Irish B2B wholesale sector with a strong digital vision and strategy, which combined with our technology and expertise, will enable them to meet and exceed their customers’ demand for an extended range sold via one central platform.”

Registration is now open for suppliers to create an account and begin selling their products. Suppliers interested in selling via Musgrave MarketPlace Extended Range can e-mail or visit



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