Musgrave appoints new CEO

Musgrave CEO Noel Keeley

Musgrave Group, the convenience retail giant which owns symbol groups including SuperValu, Centra, Daybreak and more, has appointed Noel Keeley, current MD of Musgrave Wholesale Partners, as CEO following Chris Martin's retirement.



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13 September 2019 | 0

Musgrave Group plc has announced that Noel Keeley has been appointed as CEO designate of Musgrave. Keeley, current MD of Musgrave Wholesale Partners, will take up the prestigious position on 1 January 2020, following a handover period with outgoing CEO Chris Martin. This follows a recruitment process which began with the announcement earlier this year, following Chris Martin’s announcement that he would retire from the business.

Chris Martin, CEO of the Musgrave Group

Chris Martin, outgoing CEO of the Musgrave Group

In his current role as Managing Director of Musgrave Wholesale Partners, Noel Keeley is responsible for Musgrave’s wholesale business across the island of Ireland. He transformed Musgrave MarketPlace, which has become Ireland’s leading wholesale business for retailers, SMEs and a one-stop shop for the hospitality sector. He has also led the growth of SuperValu and Centra in Northern Irelan, and he was responsible for the acquisition last year of fine food specialist La Rousse Foods. Noel Keeley joined Musgrave in 2005 and was Group HR Director before he took up his current role in 2010.

“We would like to thank Chris Martin for his leadership over the past fifteen years,” Hartery added, “having firmly established Musgrave as Ireland’s leading food retail, wholesale and foodservice company.”


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