Musgrave announces E12.5 million coffee sales

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Musgrave Retail Partners has announced that it will sell €12.5 million worth of coffee this year, representing sales of 160,000 cups of coffee sold through its SuperValu and Centra stores each week. The company has also announced that approximately 70% of these sales will comprise of Fairtrade coffee, having awarded the contract for hot beverages-to-go for its SuperValu and Centra stores to Irish coffee supplier Bewley’s.

Centra ‘Good to Go’ Fairtrade coffee is available to stores as of mid September, and will be rolled out to over 200 stores initially, while SuperValu Fairtrade coffee will be unveiled in stores across the country towards the end of 2008.

Commenting on the announcement, managing director of Centra/SuperValu Donal Horgan said: “We are committed to supporting Irish businesses and in the process providing consumers with a quality product. By purchasing and supplying Fairtrade coffee, Musgrave is supporting marginalised suppliers and workers in other countries.”

During 2007, 75% of all products purchased by Musgrave on behalf of all its retail partners at Centra, SuperValu, Daybreak and DayToday, were either produced or manufactured in Ireland. This represents total purchases from Irish suppliers in excess of €2.85 billion at retail level, the group reports.

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