Müller renews Dancing with the Stars partnership
Müller is excited to partner with popular RTE series once again, describing the programme as "perfectly aligned with our brand purpose, which is to inspire happy, healthy lifestyles”.
21 February 2020
Müller has returned as a sponsor on RTÉ’s Dancing with the Stars, the country’s most popular celebrity dance-off show.
Available now in store, the multipack includes Müller’s “best-ever” new Müller Corner recipe which contains more protein and has a thicker and creamier texture. It includes Strawberry, Vanilla Chocolate Balls and Milk Chocolate Digestives.
The Official Yogurt of Athletics Ireland, Müller said in a press statement that it is “targeting sustainable and profitable growth”, and will “continue to strengthen core brands, like Müller Corner and Müllerlight, by bringing its brand to life and adding further inspiration to the yogurt category”.
Müller currently manufacturers major brands including Müller Corner, Müllerlight and Müller Rice, and produces chilled desserts under licence from Mondelez International, as well as supplying the private label yogurt market from a dedicated state-of-the-art yogurt facility.
“We’re so excited to partner with Dancing with the Stars again in 2020,” said Michael Inpong, strategy and marketing director at Müller Yogurt & Desserts. “Not only does it give us the opportunity to engage with the Irish market and raise awareness of Müller,” Inpong added, “but the series is perfectly aligned with our brand purpose, which is to inspire happy, healthy lifestyles.”