Müller Corner and RTE tango together again for Dancing With The Stars 2022 

The promotional packs include a Text and Win Competition where consumers could win a pair of tickets to attend a ‘live’ show and overnight hotel stay

As a sponsor of the dancing extravaganza, special promotional packs of Müller Corner hit the shelves at the end of January

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Brand Central

26 January 2022 | 0

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Müller Corner has returned as a sponsor on RTÉ’s Dancing With The Stars 2022, the country’s most popular dance-off show and is supporting it with a significant promotional campaign to help drive consumer demand in-store of Müller Corner Irish Favourites.

Special promotional packs hit the shelves at the end of January, including a Text and Win Competition where consumers could win a pair of tickets to attend a ‘live’ show and overnight hotel stay.

The multipack includes Müller’s best ever Müller Corner recipe which contains more protein and has a thicker and creamier texture. It includes Strawberry, Vanilla Chocolate Balls and Milk Chocolate Digestives.

“It’s such a great feel-good show and is exactly what the country needs right now,” said Sean Cleary, head of Müller Ireland. “The audience matches brilliantly with our Müller Corner customer and is perfectly aligned with our brand purpose – to inspire happy, healthy lifestyles.”

The show which runs until March features Jennifer Zamparelli, Nicky Byrne,  Nina Carberry, Gráinne Seoige and Aengus Mac Grianna, bringing truckloads of  glamour, sparkles and fun.

 

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